LION&LIONESS is a fitness apparel brand, manufacturer and online retailer based in Denmark. We exist to create the tools for the dedicated athlete, who wish to be the best they can be. 

Created in 2017 with a vision to change the way, the fitness industry recognizes activewear and to introduce the world-known danish design into the fitness scene. We strive towards making the most comfortable activewear available, alongside we desire to revolutionize the way athletes around the world move through their workout. 


Simplicity - The world-known danish design is the very essence of simplicity and we endeavor to use this throughout every single product. 

Futurism - Our clothing is made with the most futuristic approach. Alongside our designers, we use likewise minded engineers to fully advance our products in every aspect, from design to movement capabilities. We do not lean up against the new technologies. We make them.

Vision - Our brand circumference around our the aspect of never backing down and never letting anything getting in the way of achieving your goal. We made our clothing relentless to provide every athlete with the tools to become relentless themselves. Never relent.